Blog – Inspace

SEO

Competitive Profile Matrix (CPM): Template, Steps, Example

A Competitive Profile Matrix helps you compare your position against key rivals on the factors that matter most. You list the critical success factors, assign each a weight, rate every competitor, and calculate weighted scores to see who leads and why. Used in strategic management and competitive profile analysis, a CPM matrix clarifies where to double down and where you are vulnerable, from pricing and product quality to brand strength and SEO visibility. For a broader framework that extends beyond a CPM, see competitive analysis framework.

SEO

AI Content Creation Workflow: Step-by-Step Guide 2026

Scaling content without losing quality requires more than a few prompts. You need an AI content creation workflow that turns strategy into consistent, on-brand assets with measurable performance. This guide breaks down a production-ready process you can adapt today - from strategic foundations and brand training to human review, multi-channel distribution and continuous improvement. You will get practical steps, templates and checklists, so your team ships faster while staying accurate, compliant and aligned with your brand. If you want a quick primer on the mechanics before you dive in, see How AI content generation works.

SEO

LLM Answer Engine Optimization: How To Win AI Answers

Win AI answers across ChatGPT, Google and Perplexity with LLM answer engine optimization. Learn the pillars, tactics, KPIs and a 30-day action plan.

SEO

Internal Linking for Topic Clusters

Build topical authority with smart internal linking. Learn pillar and hub-and-spoke models, anchor text, audits, and updates to scale topic clusters and rankings.

SEO

Structured Data for GEO: Win AI and Local Search

Learn how to implement structured data for GEO to boost AI visibility and local SEO. Types, mapping, validation, metrics, and pitfalls tailored for scale.

SEO

Competitive analysis questions

If your goal is to outperform rivals, the questions you ask matter as much as the data you collect. Below you will find practical competitive analysis questions you can use today across market sizing, product and pricing, customer perception, and go-to-market. They work for SaaS, ecommerce, local services, media and enterprise, and map neatly to competitive intelligence questions, competitor survey questions, and Porter’s Five Forces questions. Use them to build a competition analysis questionnaire you can run repeatedly - or plug them into your research workflow and analytics stack. If you’re just getting started, see the first step in competitor analysis and what to include in competitor profiling.

SEO

Why LLM Ads Will Inevitably Be Credibility-First (And Why That’s a Good Thing)

SEO

How Does AI Content Generation Work? A Practical Guide

How AI content generation works, from LLM training to prompts, transformers, and SEO. Practical workflows, limits, and human-in-the-loop tips for content that ranks.

SEO

Google Adds Social Channels to Search Console

If you’re thinking about how your content should evolve in a world where search, social, and AI discovery are increasingly connected, we can help you design that foundation. InSpace helps brands move from content creation to ecosystem visibility — with structure, clarity, and control.

SEO

Generative AI SEO Impact: What Actually Changes

See how generative AI reshapes SEO - from retrieval and AI citations to E-E-A-T, schema and monitoring. Practical tactics and next steps for brands.

SEO

Internal Linking Strategy: The Practical SEO Playbook

Internal links are one of the fastest, lowest-risk ways to grow organic traffic. A smart internal linking strategy helps search engines discover pages, pass link equity to the right URLs, and clarify topical relationships. For users, it keeps journeys intuitive and encourages deeper engagement. In this playbook, you will map content hubs, set anchor text rules, fix common audit issues, and scale internal links with AI-friendly workflows.

AI

AI Overviews Netherlands SEO: Impact, Metrics, Actions

Google’s AI Overviews are changing how people search in the Netherlands. Informational queries increasingly show a synthesized answer at the top, with cited sources underneath. That shift means impressions may rise while clicks drop, even if your rankings look stable. In this guide you will learn what AI Overviews are, where they appear in Dutch SERPs, how they affect CTR, and the exact playbook to measure impact and win citations. Written by InSpace.io, an Eindhoven-based SEO team that fuses AI with human expertise, this article focuses on pragmatic actions you can deploy right now.

SEO

SEO Competitive Analysis Guide: Steps, Tools and AI

Run an SEO competitive analysis with clear steps, practical tools, AI workflows and FAQs. Find content gaps, track rivals and grow smarter with data.

AI

AI content and E-E-A-T: Scale Content Without Losing Trust

Learn how to align AI content with E-E-A-T using practical signals, safe automation, workflow steps and FAQs to boost rankings without risking trust.

SEO

Semantic Keyword Clustering with AI

Learn how to use AI for semantic keyword clustering. Step-by-step methods, advanced tactics, tools, metrics and FAQs. Build topical authority with InSpace.

SEO

SEO content pillars: build topical authority at scale

When search intent gets fragmented across thousands of queries, SEO content pillars give you a scalable way to win. A strong pillar page anchors a topic, while content clusters target every subtopic and long-tail question around it. Together they signal topical authority, improve user experience, and turn scattered searches into compounding organic growth. This guide shows you how to design a pillar page strategy, structure pillar page content, and deploy pillar and cluster content with AI-assisted precision.

SEO

GEO Content Structure: The AI-Ready Playbook

Design content AI engines can find, parse and cite. Practical templates, 2025-ready tactics and checklists to master GEO content structure.

SEO

Competitor Profiling: A Practical Guide for SEO Growth

Master competitor profiling with practical steps, metrics and a competitive profile matrix. Find gaps, build a competitive intelligence profile, and track rivals in real time.

SEO

Can Google Detect AI Content? Detection, Policy and SEO

Can Google detect AI content? See what Google actually measures, how detection relates to spam systems, and how to use AI safely to rank with E-E-A-T.

SEO

AI for Keyword Research: Faster Clusters, Smarter Content

Learn how AI for keyword research drives scalable growth. From clustering and semantic SEO to predictive insights, see how InSpace turns data into traffic.

SEO

Topic Clusters and Pillar Pages

If you want sustainable organic growth, you need a content architecture that makes sense to both people and search engines. Topic clusters and pillar pages create that structure. In this guide you will learn what they are, how they work together, how to build them, and how to scale with AI-driven workflows without sacrificing quality.

AI

Google AI Overview

Google AI Overview gives you a synthesized snapshot of key information directly in Search, with links you can open to verify and go deeper. Here’s how it works, where it’s available, how to enable or limit it in your results, and what it means for your SEO strategy so you can keep winning visibility and clicks. If you’re new to AI-driven search, see What is AI SEO and how does it work?

AI

Best AI Tools for Content Creation in 2026

Explore the top AI content writing tools for 2025, from free options to enterprise suites. Compare features, use cases, and pick the right stack for growth.

AI

AI SEO vs Traditional SEO: Win More Search in 2026

Search is changing fast. AI Overviews, conversational queries and multi-turn sessions are reshaping how people discover and evaluate solutions. Traditional SEO still drives compound value, but AI SEO adds speed, scale and new ways to win zero-click attention. If you’re new to the concept, see What is AI SEO and how does it work.

AI

GEO optimization

Learn what GEO optimization is, how generative engines pick sources, and how to get your brand cited. Practical steps, metrics, and geo local SEO tips.

AI

What Is SEO Content Strategy? A Data-Driven Framework

If you want compound, predictable growth without paid ads, you need more than isolated blog posts. You need a search-led plan that maps real demand to content that ranks, earns links, and converts across markets. This guide breaks down what an SEO content strategy is, how to build one with data and AI, and how to operationalize it for international scale.

SEO

Search Generative Experience (SGE): A Practical Guide

Learn what Google’s Search Generative Experience is, how AI snapshots work, when they appear, SEO impact, and practical ways to optimize for SGE.

AI

AI for SEO Content Creation: Strategies, Tools, Workflow

Use AI for SEO content creation the right way. Strategy, tools, prompts, workflows, E-E-A-T, and a practical playbook from InSpace.io. Case study insights.

SEO

First step in competitor analysis: identify competitors the right way

Discover the first step in competitor analysis: define scope, identify and prioritize competitors, gather data with the 4Ps, and build a simple matrix to spot quick wins.

SEO

Google AI Overviews optimization

Practical guide to Google AI Overviews optimization. Learn what triggers AI Overviews, how to optimize content and tech controls, and which KPIs to track.

AI

How to build an SEO content strategy

Step-by-step framework to make your website SEO optimized: research topics, plan content, build links, and measure results for compounding growth with checklists.

AI

AI SEO Transformation: What Changes and What To Do Now

Search is shifting from ten blue links to AI answers, entity graphs and intent-first results. If you want to grow in this new reality, you need an SEO system that blends machine speed with human judgment. This guide shows exactly how to evolve your strategy for Google’s AI experiences, restructure keyword research, design a lean tool stack and measure impact when clicks fragment. If you need hands-on support, explore our AI SEO services. New to the concept? Start with What is AI SEO and how does it work?.

AI

How to Conduct a Competitive Analysis Step by Step

Winning markets starts with knowing exactly where you stand and where competitors leave gaps. This guide shows you how to conduct a competitive analysis you can actually execute—from finding the right competitors and collecting the right data to benchmarking, positioning, and turning insights into growth experiments.

AI

What is AI content creation?

AI content creation has moved from curiosity to core capability. When you combine an AI content generation tool with a clear brief, research, and human editing, you can ship more helpful articles, landing pages, videos and social posts in a fraction of the time. The goal is not automatic content creation for its own sake, but a repeatable system that improves quality, consistency and organic search performance while lowering costs. If you're new to the basics, read What is AI SEO and how it works.

Tools

AI SEO checklist

Use this AI SEO checklist to optimize for ChatGPT, Perplexity and Google. Practical steps, examples and tools to grow traffic with AI-driven search.

SEO

What Is Competitive Analysis? Definition and Steps

Competitive analysis is the structured process of discovering who your competitors are, how they win, and where you can outperform them. It reveals strengths, weaknesses, differentiators, and market gaps so you can turn evidence into a focused growth plan.

AI

What is AI SEO and how does it work?

AI

How does AI support keyword research and search intent analysis?